The Earth is imperiled liked never before. Never has the climate changed so much, so fast. Habitat destruction, poaching, and pollution are creating a period of mass extinction. Invasive species are disrupting ecosystems, bringing new diseases, new predators, and new competitors to habitats that have no defense against them. And humanity is fast running out of the non-renewable resources that make our modern lifestyles possible.
But millions of Americans are not engaged with the environment, expressing the feeling that what happens to the environment won't affect them, or not seeing or understanding the depth of the problem.
We can change that.
People need to know how the environment affects them, and how what threatens it, threatens all of us.
There is hope. New communication technology and strategies mean that we can reach out to people like never before, showing how threats to the environment will impact the well-being of not just themselves, but their families as well. We can show people what's happening right in their neighborhoods, and how it affects public health, safety, and quality of life. And we can show them how to take steps to stop it.
We are environmentalists and communications specialists who know how to change hearts and minds. There are new ways to reach out to people that have been developed in the last few years that give us insights about people's motivations and behaviors we've never had before.
This new age of interconnectedness can also mean a new age for the environment.
But millions of Americans are not engaged with the environment, expressing the feeling that what happens to the environment won't affect them, or not seeing or understanding the depth of the problem.
We can change that.
People need to know how the environment affects them, and how what threatens it, threatens all of us.
There is hope. New communication technology and strategies mean that we can reach out to people like never before, showing how threats to the environment will impact the well-being of not just themselves, but their families as well. We can show people what's happening right in their neighborhoods, and how it affects public health, safety, and quality of life. And we can show them how to take steps to stop it.
We are environmentalists and communications specialists who know how to change hearts and minds. There are new ways to reach out to people that have been developed in the last few years that give us insights about people's motivations and behaviors we've never had before.
This new age of interconnectedness can also mean a new age for the environment.